The opening of a new branch of Zoomlion Brazilian subsidiary

On October 17th, the grand opening ceremony of Zoomlion's Brazilian subsidiary, Goyania Branch, was held, marking another solid step in the localization process of Zoomlion in Brazil. The Gojania branch in Brazil has both sales and service capabilities, and its opening will better radiate the central and western markets of Brazil, enhancing Zoomlion's brand awareness and industry reputation in the local area.

At the opening ceremony, Zoomlion Heavy Industries showcased a range of products including concrete pump trucks, high-altitude work platforms, and forklifts. The Aurora Green equipment, which combines high quality, performance, and high appearance, attracted customers to observe and consult, and signed multiple orders for truck cranes on site. The employees of Zoomlion's subsidiary in Brazil also took the stage to warmly introduce the company's culture and equipment technology to customers, sharing their personal experiences and work experience, and receiving enthusiastic applause time and time again.

It is understood that the city of Gojania is the capital and largest city of the Goas state in central western Brazil, and is the economic center of the region. Gojania City Councilor Leonardo, who attended the opening ceremony, delivered a speech expressing gratitude for Zoomlion's investment in the local area and expressing his willingness to provide assistance as much as possible to help the company develop better.

As an important base of Zoomlion in Latin America, Zoomlion's Brazilian subsidiary has been closely following the company's overseas strategy of "end-to-end, digitalization, and localization", deeply cultivating and expanding the local market through innovation. In the first half of 2023, the sales performance of Zoomlion Heavy Industries' products in Brazil increased by over 200% year-on-year, and they have leapt to industry-leading positions in fields such as engineering cranes and concrete machinery.